The US Mint wanted to create a digital / social campaign that told numismatists, (the official name for people who study and collect coins) about their latest line of coins. It’s all about innovations that occurred in every US state. We wanted to infuse pride for people of their respective state, while also making sure the word innovation was in our SEO. The client loved the campaign. Executions included Organic static social, Paid Static ads, Static banners, and a micro site.
