Rheumatoid arthritis can leave patients feeling like a shadow of their former selves. By prompting them to talk with their doctors about new treatment options, they may have a chance to see that former self once again.

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Olumiant launched primarily as an all mobile play. The brand tonality is warm and approachable. The bottle was created to be user-friendly as well, as it was designed to help patients grip it easier. Below are 3 of the screens found on Olumiant.com

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We ran a dozen or so Facebook Dark Ads targeted to RA patients. Activities like travel, healthy eating, playing the piano, cooking, painting, and playing the guitar were featured. Our humorous approach really resonated with our target.