With the President's Affordable Care Act on the horizon, Aetna knew it required some much-needed updating to stay top of mind for a slew of potential new customers. To start, we designed a simple to use wellness app, put a friendly face on their customer service department, and engaged in a partnership with Magic Johnson to reach folks in the inner cities. The results were phenomenal. 

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Working with The Magic Johnson Foundation allowed Aetna to spread health tips in various communities via outdoor advertising on buses, subways, and wallscapes.

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